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Matcha has a fascinating history: brought to Japan by Chinese monks, a simple medicinal drink evolved into a deeply rooted Zen practice. Shinko explains how matcha has connected culture, spirituality,...

What do I really need to pay attention to as a consumer when buying matcha? How do I recognize a good product, and where am I being sold colored, sweetened...

Matcha will experience sharp price increases and shortages in 2025. Learn why Uji is particularly affected, how Shinkoko ensures stable prices, and what alternatives there are for true tea enjoyment.

Directly from Japan – with heart, hand and dedication. We work exclusively with small, select tea farmers in Japan whom we know personally. This guarantees the highest quality, absolute freshness,...

Sakura – the magic of the Japanese cherry blossom 🌸 Every spring, the sakura cherry blossoms transform Japan into a sea of ​​flowers – a symbol of beauty and transience.

With our direct import from Japan, Shinkoko offers you high-quality matcha and green tea directly from the manufacturer - fresh, exclusive and of the highest quality. The short delivery routes...

Try the refreshing Matcha Aioli - a hearty green sauce that is perfect for summer. It goes perfectly with grilled vegetables, fish or as a spread and is prepared in...

Matcha in cake? You have to try it! We'll tell you our favorite recipe for matcha cheesecake. It doesn't require any baking, is ready in half an hour and can...

Andreas "Shinko" Hagn gives an insight into his personal tea story and why he founded "Shinkoko". Accompany him from a small village in Upper Austria via medieval Japan and a...

Koryu tells of her journey from coffee lover to tea connoisseur. She discovered the world of Japanese tea by chance, learned the intricacies of Sencha and Matcha and experienced health...

In this article, you will learn how to effectively use a traditional chasen, the Japanese matcha whisk, to prepare matcha. The matcha whisk is not only an essential tool for...