Tea, Zen and the pursuit of authenticity
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For us, matcha is not a trend – it is a tradition.
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Direct trade – freshness as a promise
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Tradition meets zeitgeist
Our products represent calm, mindfulness, and the beauty of simplicity. But we live in the present – and that's why we consciously combine these values with contemporary pop culture. Zen is allowed to live, express itself, and inspire – and that's exactly what we want to convey with our tea shop.
Awaken Joy – that’s more than our claim.
It's our invitation to discover, in the midst of everyday moments, the quiet joy that comes from real things: from a cup of freshly whipped matcha, from the scent of incense, from quiet contemplation.
We don't just sell tea—we contribute to more mindfulness and genuine enjoyment of life, reaching people who recognize the value of true quality and inner clarity.
Shinkoko is part of a Buddhist social project, more at www.daijihi.org